💤 Founder Friday: Why Our Sleep Cap is a Night-Time Game Changer! 🌙

Hey Hairbrella Fam,

Happy Founder Friday!

As we wrapped up another week, I had an enlightening chat with Elaine, our new Product Development Manager, who started our meeting with the headline: "SO, you know our sleep cap is the only one that has stayed on my head all night??!"

It made me chuckle because, let’s be honest, a sleep cap staying put all night feels like a minor miracle, especially for those of us who've struggled with this since childhood! 😩🙏🏽

I realized that many of you might not be familiar with our sleep cap, especially our newer community members.

Introduced in 2021, our sleep cap quickly became an essential part of our lineup ("Elevated Essentials"), solving a problem as old as time: sleep caps that just won’t stay put.

Why did I create the sleep cap?

Well, during the pandemic, with salons closed and home hair care the new norm, the need for a reliable sleep solution became glaringly obvious.

Like our revolutionary Classic Rain Hat, which saved your hair from the rain, our sleep cap was designed to save your hair overnight! 🛌 💁🏽‍♀️✨

Here’s the lowdown on why traditional sleep caps just weren’t cutting it:

They Don’t Stay On: I can't tell you how many times I’ve woken up to find my satin scarf had slipped off during the night, greeting me from my pillow with a cheeky "hey girl," while my hair looked like it had fought battles.
The Big Top Circus Look: No offense to traditional bonnet lovers, but the large, round, scrunchy look was never my style. I aimed for something sleeker, something that didn’t scream "circus time!"

3. Edge Control: Traditional bonnets often miss the mark on protecting the most vital part of our hairdo – the edges!

They either used rough elastic that could damage delicate strands or had no edge control at all.

With these frustrations in mind, I designed our sleep cap to be:

Adjustable: Featuring a durable band that ensures the cap stays on all night.
Satin-Lined Interior: Spacious and smooth to reduce friction, lock in moisture, and keep your style pristine.
Edge-Smart Design: A satin-lined band that mimics a scarf, laying down edges without the headache.
Stylish and Practical: Lightweight, breathable, and yes, actually cute!

I was especially moved by feedback from our community about how the sleep cap not only protects but actively preserves hairstyles overnight!

My sister recently shared how it’s been a lifesaver post-baby, keeping her hair perfect from dusk till dawn with zero effort.

It’s become our third bestseller, and I’m thrilled to share that this weekend, I’m offering our Founder Friday family an exclusive 20% off on our sleep caps.

If you haven’t tried it yet, now’s the perfect time to discover why it’s a night-time revolution.

Use code: Blogpost20% and experience why this isn’t just a sleep cap—it’s a sleep companion!

Here’s to waking up as flawless as you went to bed! 💤

Rest with no stress,
Tracey

P.S. This offer is only good through the weekend—don’t miss out!