We're holding prices steady, but not for much longer. 20% Off while we can still hold the line—shop before changes hit.
Hi Hairbrella Family,
I wanted to take a moment to update you personally—especially those of you who’ve been with us since day one. As we navigate the ongoing challenges of this escalating trade war, I remain committed to transparency, creativity, and keeping your needs front and center.
This morning, I wrapped another meeting with our long-time partners overseas—people I’ve built strong relationships with over the years and often visit in China. (I’ll be sharing more photos and stories from my trips soon!) We’ve been working closely together to find ways to absorb these rising tariffs and continue delivering the quality you’ve come to expect—without raising prices.
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I’ll be honest: we’re still weathering the storm. And while the pressure to raise prices is growing, we’re doing everything in our power to hold off for as long as possible in hopes that a favorable resolution is reached soon. I’m still hopeful. I always am.
It’s kind of wild looking back and remembering how, in 2020, I thought that was the craziest thing our business would ever face. The world shut down, no one was going outside—getting your hair done was practically outlawed. 😩 And yet, out of that chaos, we innovated. We launched the Hairbrella Pro, our Scrub Caps specifically to support frontline workers, and grew in ways I never imagined. 🙏🏽
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This moment feels strangely similar. And while I’m not entirely sure how this will unfold, I do know: as long as I keep showing up, serving our community, and staying open to creative solutions, we’ll come out the other side stronger. We always do.
It is also a reminder of something I’ve believed from the beginning—something that’s been tested time and time again: All things are always working out for me… even when it doesn’t look like it.
I hope, whatever you might be facing right now, you can hold on to that belief too.
Since day one, our model has been to stay fearless in any forecast—and wow, are we putting that to the test. 😅.
We’ve raised prices on just one product in seven years. One. Our mission has always been about accessibility, and that hasn’t changed. So if you’ve been eyeing that swim cap, satin-lined sleep cap, rain jacket or shower cap, now’s a smart time. Our Spring Sale (20% off) is still going, but we may need to end it earlier than planned depending on how things unfold.
Above all, thank you. Thank you for sticking with us through the prototypes, the press, the pivots, and even the copycats. Your support means everything, and I’ll always keep it real with you.
Rain or shine,
Tracey
PS - As we dream up what’s next, we’d love to welcome you into the process. Whether it’s a new product idea or just a word of encouragement, you’ve always been a part of this journey—and I truly believe that the next big innovation will start with you.
