Just Launched: The Ultimate Accessory for Your Summer Fun! 🏖️
Hi Hairbrella Family!
Happy Founder Friday! If summer adventures are on your mind as much as they are on mine, you're going to love what we unveiled last week!
As you know, product development is not just a job for me —it's a passion, a journey of discovering what our community needs and how we can meet those needs with creativity and innovation. 💡
Introducing the Bandana Sport!
From our flagship Classic Rain Hat born from 65 prototypes to our expanding line of hair protection, each Hairbrella innovation carries a story. Today, I’m thrilled to introduce our latest creation — the Bandana Sport, a fusion of function and performance, crafted from direct observation and your indirect requests.
Over the years, I’ve developed a bit of an obsession with observing headwear — so much so that it’s turned into a bit of a humorous problem. 😅 Yes, I’ve caught a few sideways glances from people who might think I’m staring a little too intently, or even making a pass. 👀 But really, I’m just fascinated by the various ways people choose to cover and protect their hair!
From casual strolls in the park to bustling city sidewalks, I’ve noticed a particular trend that’s captured my attention: the combination of satin scarves tucked under baseball caps.
I've often wondered, what’s going on here? Are they keeping their hair wrap fresh from unpredictable weather? Are they trying to prevent the rough cotton of the cap from rubbing against their hair, causing breakage? Maybe they're covering up a bad hair day, or perhaps they’ve just stepped out of the salon and are looking to preserve those perfect pin curls for an upcoming event?
These observations and my own experimentation led me to realize something crucial: while many enjoy the casual look and sun protection of a baseball cap, and appreciate how it snugly keeps hair in place, the cap alone isn’t enough. A satin scarf is often necessary to securely tie the hair down or wrap it up, ensuring the hair remains protected from friction.
It became clear that our Waterproof, Satin-Lined Bandana provided excellent protection, yet it lacked one critical element — a visor. Recognizing this gap, the idea for the Bandana Sport was born. I envisioned a single, functional solution that would eliminate the need for layering multiple headwear pieces, making life a little easier whether you're running errands or hitting the gym. Thus, the Bandana Sport — a hybrid of practicality and protection, crafted to meet your headwear needs in one sleek, comfortable design.
Why You'll Love the Bandana Sport
- Keeping your wrap fresh, shielding it from the weather.
- Preventing hair damage from rough materials like cotton caps.
- Covering up a bad hair day efficiently.
- Preserving your salon-perfect look until your big event.
Our Creative Director, Victor Jackson and model Lauren Smir, shooting the Bandana Sport. This is where the product comes to life!
We launched the Bandana Sport last week and it was an instant hit — our blush color sold out in just 24 hours! It seems I wasn't the only one craving this kind of simplicity and protection.
A Special Offer for Our Founder Friday Community
To celebrate the launch and this 4th of July, I’m excited to offer you an exclusive 25% off on your Bandana Sport (and other Summer Essentials). Just use the code BANDANA25 at checkout and gear up for a truly unstoppable season.
As always, your feedback fuels our innovation. I can't wait to hearhow the Bandana Sport transforms your daily routines and adventures. I’ll be taking mine jet skiing this weekend — perfect for keeping my hair protected and out of my face while I enjoy the sun and surf!
Thank you for being such a vibrant part of the Hairbrella family. Your support and enthusiasm make all of this possible. Let's make this summer one to remember!
Rain or shine,
Tracey
P.S. Keep an eye on your inbox for more updates, and follow us on Instagram and Facebook for additional chances to win in our Unstoppable Summer Sweepstakes!
