The Label Dilemma – To Show or Not to Show? Have You Seen Our Latest Styles? Vote on Label Placement & Catch the BOGO Before It's Gone!
Hi Hairbrella Family,
Happy Founder Friday and an extra dose of love to everyone this Valentine's Day weekend! Whether you're a fan of the holiday or not, it's a great excuse to sprinkle a little extra affection on those you hold dear, and maybe even treat yourself too. 💗
But this email is not about that. This email is one I've been itching to write for some time now, and didn't quite know how to approach it. It would seem pretty trivial, but it is truly one of the more bewildering issues I've dealt with as a founder and product developer...want to guess what it is?
How to make everything waterproof AND washable?
Nope!
How to ensure the products work for a wide range of hair types and lengths??
Nope!!
How to market to a wide demographic of customers with hair protection needs like keeping hair dry while swimming 20 laps in a lake?? Light work. 😎
The Big Label Dilemma: Where should the Hairbrella label go?! 😭
Exhibit A: Our sun hat. Some of you wear it with the label front and center, though I figured the drawstring was a clear back marker. 🤔
We're actually testing a discreet new label for our beanies and bucket hats have gotten great feedback!
Also, don't miss our current BOGO deal for Valentine’s Day – perfect for snagging a gift for a loved one and perhaps another for yourself. But hurry, it ends tomorrow night, February 15th at midnight PST!
Lastly, I'm all ears this weekend as I dive back into product development. Your feedback on the label – bold or discreet – is invaluable. Drop me a reply or click your favorite style. Your voice helps us ensure that no matter the occasion, from a morning run to a night out, you're looking polished, protected, and prepared.
Thanks for being part of our journey and for helping us tackle the big and small challenges alike!
Yes, it's all about the placement of our beloved brand label. As you know, I am committed to absorbing and acting on your feedback to refine our products, this label issue is a nut I’ve been trying to crack for a while. Why? Because there's a peculiar divide about how different folks choose to wear and display their Hairbrella.
Exhibit A: Our sun hat. Some of you wear it with the label front and center, though I figured the drawstring was a clear back marker. 🤔
Exhibit B: The Lite, sleep cap and shower caps. Absolutely love these photos, but they yell to me "PUT THE LABEL FRONT AND CENTER!"
On the other hand, some prefer a discreet label, or none at all. 🤔
We're actually testing a discreet new label for our beanies and bucket hats have gotten great feedback!
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So which do you prefer? A visible label or a more discreet look for your daily wear? Simply reply to your email with your preference and why. I'm listening!
Also, don't miss our current BOGO deal for Valentine’s Day – perfect for snagging a gift for a loved one and perhaps another for yourself. But hurry, it ends tomorrow night, February 15th at midnight PST!
Lastly, I'm all ears this weekend as I dive back into product development. Your feedback on the label – bold or discreet – is invaluable. Drop me a reply or click your favorite style. Your voice helps us ensure that no matter the occasion, from a morning run to a night out, you're looking polished, protected, and prepared.
Thanks for being part of our journey and for helping us tackle the big and small challenges alike!
Rain or shine,
Tracey
CEO & Founder of Hairbrella
Tracey
CEO & Founder of Hairbrella
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