I Almost Didn’t Write This, But You Need to Hear It 🖤 This year’s Black History Month has been different for me… here’s why.
Hi Hairbrella Family!
As I was cleaning my office this week, I came across this photo of my two patents. Seeing them should have made me feel proud—after all, they represent years of relentless effort, innovation, and faith. But instead, I felt a little disheartened.
It’s Black History Month. I should be celebrating. Yet, if I’m honest, this moment in time feels uncertain. The future feels uncertain.
With the political landscape shifting, corporations are either scrambling to align with the new administration or standing ten toes down in their convictions. And in the midst of it all, I’ve been wrestling with my own emotions:
Are my aspirations to be in major retail spaces futile?
Will economic opportunities for Black-owned businesses shrink?
How do we keep moving forward when the path feels more unpredictable than ever?
What keeps me grounded is remembering why I started Hairbrella in the first place. I think about every customer whose life has been impacted by our innovations—the people who finally found a solution to a real problem because we exist. And I’m reminded that supporting Black businesses should never be a political issue. It’s not about trends, policies, or checkboxes. It’s about creating real value—just like any other business.
The DEI conversation is deeply personal for me. Without it, Hairbrella wouldn’t have received the funding needed to get here.Â
And while I always strive to understand all perspectives, at my core, I want to live in a world where every business has an equal opportunity to thrive. But right now, many small businesses—especially Black-owned ones—are struggling. The progress we've made in economic empowerment is at risk, and I don’t want to see it lost.
That’s why today’s Blackout movement is so important—it’s a powerful reminder that we vote with our dollars and that collective action can drive real change.
No matter what’s happening in the political landscape, our mission at Hairbrella remains unchanged: To empower you to be fearless in any forecast and protect your crown with dignity and pride. And you all are doing the same for us—supporting us through every storm we face as a Black-owned business.
As a token of our gratitude, we’re offering 30% off for today only with code BLACKOUT30. Because without you, none of this would be possible.
A special shoutout to those of you who have shared, posted, and championed our brand—you have no idea how much that truly means. Since the beginning, I’ve been dedicated to growing Hairbrella into a unicorn brand, so that I can one day become the angel investor I was incredibly fortunate to find early in my journey. That mission has never been mine alone—it belongs to all of us.
I don’t share all of this to be overly political—I share it because I believe in transparency, in community, and in gratitude.
Thank you for being part of this journey, for championing Black businesses, and for giving us the opportunity to keep you and your loved ones covered. đź’›
— Tracey Pickett
Founder & CEO, Hairbrella
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